The Biggest Brand Packaging Color Trends of 2019 |
Posted: September 23, 2019 |
The year 2019 has brought various innovations in the field of packaging. The designers have experimented with the aesthetics of custom printed boxes in different ways. Being playful with the packaging color is a useful tactic to excite the customers. This makes you create some of the most influential trends which people have never seen before. Color plays a significant role in determining consumer purchase decision. Therefore most of the manufacturers try to work creatively with it to design custom printed boxes in new inspiring ways. Below are some of the biggest brand packaging color trends of 2019: Bold Gradients:
The use of gradients allows designers to create unique and fresh effects. Different colors are blended to create new combinations. The presentation packaging boxes designed by using bold gradients give a perfect look in both digital and physical format. They are now considered the center of focus of various packaging designs rather than just being a part of the background. Big companies like Microsoft and Apple started embracing gradients in their boxes and wraps as early as 2016. The trend extended in 2019, making gradients as an essential element of packaging design. It has brought new dimensions and depth across the custom retail packaging segment. As a result, you will see bold, luminous and colorful gradients shining everywhere on retail shelves. The following custom food packaging for chocolates is one of the best examples of it. Metallic Effect:In 2019, the designers have also experimented with metallic colors to create customized boxes. They are likely to opt for the use of silver or gold effects for giving a shiny look. This makes your display to a great level and makes your products look expensive. You might have seen various companies designing their custom boxes with logo by using metallic effects. It's an effective way to mesmerize customers. By the end of 2019, you might see the packaging of high-value products designed by using golden and other royal colors. Perfume boxes and cosmetic boxes are on the top of the list. Black And White:Another rising trend for packaging color contains the use of only two elements i.e. black and white. It appeared restrictive initially. The designers made it possible to create an array of styles by using grayscale packaging on custom cardboard boxes. For example, black and white colors can be used to simplify the relationship between various elements of packaging design or create complexity by shading and intricate illustrations. The following shirt boxes are innovatively designed by using a combination of black and white. In the same way, you can design necktie boxes wholesale and other apparel packaging to make them stand out the crowd. Nude Palettes:Nude is not only a single color, but it's a complex mixture of peach and rosy undertones together with cream and chocolaty hues. Shifting towards nude color palettes is one of the rising trends of 2019. It has left behind all other color palettes. Box manufacturers Chicago prefer to design their custom boxes wholesale by using nude palettes. This generates a wider appeal in the marketplace. The trend allows you to be creative and playful with various colors and styles. They are often found combined with candy-colored pastels or clean white labels to make them stand out. Soft and Neutral Pastels:The calm and impactful appeal of pastels can be seen across various categories of paper boxes packaging in 2019. From custom Kraft boxes to pop counters, pastels can add a luxurious touch to every item. You might see them combining with various patterns to create an inspiring effect. The incoming trend soothes the eyes of the consumers. Businesses can use them in versatility to create a wide range of minimalistic styled retail boxes. Whether you want to design traditional coffee packaging or printed donut boxes, the use of neutral pastels is perfect to grasp consumer attention. Bold and Vibrant:
Some people like to purchase the products designed in light and elegant colors, others are attracted to bold and vibrant packaging. The consumer choice for bright colors has made it an emerging trend of 2019. Especially the custom boxes made for children or young age group are designed by using red, yellow, pink and other energetic colors. They not only appeal the eyes but also boost the feeling of joy and happiness. The following ice cream boxes are designed by using vivacious colors and patterns to create a dazzling effect.
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