Useful Tips to Pack Your Cosmetic Products for Having More Demand and Generating More Sales |
Posted: September 23, 2019 |
Cosmetic boxes are made up of paperboard, cardboard, corrugated cardboard, and kraft paper according to the need of the customers and the companies. These boxes are made in different shapes and sizes that perfectly fit the product of any size or shape with ease. To give a personalized feel to the boxes that help customers in knowing the product better, you can get the designs, prints, company logo, or name in your colors and fonts of your choice. Cardboard is not only customizable but highly eco-friendly and recyclable. These boxes come at very reasonable prices, especially when brought in wholesale. The packaging is the face of a company or the brand. It speaks a lot about the products and the company. Clarity and visibility of the printing explain about the quality of the product; shapes give an idea of the product packed inside the box, sizes that are perfectly made according to the size of the item gives an idea to the customers about what quantity they are going to get. Graphics on packaging boxes greatly contribute to conveying the message of the company to the customers. Designing that is expressive and relatable helps in developing a bond of trust and loyalty between the customers and the company. The most diverse packaging that anyone can find in the whole world can be seen in the cosmetics industry, and it is the beauty of it that you can go all creative with your packaging. There is no doubt in it that in today’s world beauty and skincare is not limited to one gender, age group, or a single or few countries, but it is being used all over the world without the limitation or restriction of age or gender. Makeup is nothing but an art and art is all about creativity. Creativity sells like crazy in the beauty industry. To get a crazy number of audience and increase your sales, get your custom printed cosmetic boxes in shapes, sizes, and designs that are never seen before. It is time to grasp some of the important tips and tricks to get all that attention you deserve. 1. Be Creative With the Shapes
Make your packaging more than a box! The first thing customers encounter when they see a product in a box, and it is 101% right that the first impression is the last. Cosmetic products are made in all the crazy shapes like containers in the shape of the lips, eye shadow palettes in the shapes like hexagonal, cube, star, round, and whatnot. Make boxes that perfectly represent the product that is packed inside. There are boxes made up of cardboard in shapes like a window cut out rigid boxes, gate boxes, folding flip lid boxes, sliding drawer boxes, and many more that have no match. The beauty of cardboard is that it can be given any odd shape to it. 2. Give What you Claim
Do not ever think of creating a box that is twice the size of the product unless you are offering any inserts or other items with the products, to your customers. It creates a really negative impression to the customer; they feel deceived because of it. Why would you spend extra bucks for extra material for oversized boxes when you can spend it on other customization that can enhance the appearance of your boxes? Perfect fitting sizes for the boxes gives the customer an honest view of the product they will be getting in the given amount. Loyalty comes with honesty! If the audience has a very clear perception about your company and your honesty they will keep coming back to you instead of going for the brands who charge more and give less and that too by deceiving with the sizes of the boxes. 3. Up Your Designing Game
The most fun and exciting part of creating your custom boxes are designing. Custom designing gives companies an opportunity to be creative and imaginative with the outlook of their boxes. They can easily create something they feel will impress customers and gives a better representation of their products. To increase the demand for your products, the first thing is to keep a very strict standard of your printing quality. It must be consistent throughout as quality of printing gives a direct idea about the quality of the product. Second of the most important thing is to give what customers want with your packaging designs like; Trendy colors Bold typography Minimalistic designs Lines Abstract designs Floral patterns Themes There are uncountable ways to go innovative with the designs it is just how dedicated and passionate about your products and the company’s image. 4. Be Luxurious
A little luxury never hurt anyone, especially when you are getting it at the most reasonable prices. Make those small efforts that count for the bigger benefits. Customizations like laminations, foiling, and embossing, etc. can really boost your beauty boxes. Quality is what for which people are always ready to pay extra for. Laminations are plastic coverings in a different finish like glossy and matte that gives a really fine and polished feel to the boxes, increasing the quality and aesthetic appeal of the boxes. Cosmetics are luxury products and to do justice with them, it is important not to compromise with the quality, especially when you need to level up your game in the market. Customers automatically get attracted to the products that have premium packaging. Same goes for the foiling and embossing depending on the theme or essence of the designs choose one of them to bring a refreshing twist your cosmetic boxes. 5. Do Not Overlook Sustainability
Sustainability sells itself. Yeah, right! Keeping the current situation of the environment that has been deteriorated due to excessive use of non-ecofriendly packaging material like plastic, it has become important for the companies to go eco-friendly with their packaging. Cardboard is highly bio-degradable and recyclable, which has made it favorite from all the other packaging material that is available in the market, for both the customers and the companies. There is no need to cry over the money you have to spend on such an impressive and premium packaging because Custom Cosmetic Boxes Wholesale offered by PakBoxes are cheaper than any other packaging material available in the market, not because of the poor quality but a large number of items on a lot.
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