Guide: How to Create High Converting Landing Pages |
Posted: June 17, 2019 |
The online visiting card of your company is your website, as it assists in informing the target audience regarding the products and services that you offer. Equally, the landing page functions like a shrewd marketing tool that enables your company to attain a specified business goal. Although creating a high converting landing page is not difficult, creating an efficient one goes beyond good design. Nonetheless, there is no all-in-one instruction guide to create a perfect landing page. Instead, there are some best practices that you should consider when creating a landing page. Indeed, all converting landing pages are different. The reason, each focuses on a different reader, niche, call to action, and product/service when designing. Even so, high converting landing pages have some common things. Here are things you should do to create a high converting landing page:
Ready-made WordPress templates no longer surprise modern visitors. Therefore, you should use a third-party service to build something new. Basically, a normal page in WordPress will only follow the styles that your theme has. The basic designs that fit the creation of a landing page are few. However, they might not work perfectly to enhance your marketing efforts. So, you should use popular plugins like LeadPages and Beaver Builderto create a high converting landing page. These plugins allow you to design a unique layout, as well as customizing the call-to-action buttons as you please. Also, using these plugins does not require you to write codes. If you need any help in customizing your WP themes and optimizing plugins on your website, then you should visit WP Experts who offer WP maintenance services.
Some structural sections of your design may vary, based on the objective of creating the landing page. But, ensure you stick to the primary template. Here are the features of your business that you should discuss: • A section with Privacy Policy, as well as Terms & Conditions to follow with all legal policies and agreements. • Information on pricing options. • “Our Team” section. Make an introduction to your main employees to your audience. • Have some social proof. You should state what your past customers said about your company. • The “How it Works” section. Here, you will explain to users how their needs will be satisfied. • Explain all the main features that your products and services entail. Go ahead and explain what makes them better than their competitors. • Let the people know who you are, as well as your mission.
Start creating your content after selecting the topics you want to write about. However, ensure every article/blog is informative and unique. So, avoid copying what other companies have used, and instead write from scratch. Also, compose articles that meet the SEO basics. If possible, enhance the readability of your content by writing subheadings, bulleted lists, and short sentences. Further, ensure your articles are of high quality. Never publish any content that has typos and spelling mistakes to avoid ruining your marketing campaign. You can hire experts who can write SEO friendly content for you.
Without any doubt, it is known that visitors decide if they will leave or stay on your site in the first 2.6-3 seconds. So, it is good you utilize visual elements in your landing page to get their attention. Apart from interactive content, ensure you have high-resolution infographics, videos, images, and photos. However, ensure that each visual item that you use is related to the primary message of your page. Also, ensure its style matches that of your business website. The color scheme and tone of voice should be the same. Your design idea should be attractive to possible customers.
Your chances of reaching foreign target audience increases if your content is multilingual. To achieve this, your landing page should have the WordPress multilingual plugin installed. Although this feature is not suitable for local businesses, companies that operate globally should have it. This feature ensures possible clients are capable of using your page irrespective of the language they speak.
After setting up your landing page, examine its performance by taking a look at your metrics. If the number of conversions is as expected, then you are good. On the contrary, if the conversion numbers are not as expected, then examine the loopholes for improvement. To do so, collect information on the performance of your landing page by examining scroll maps, heat maps, and user recording sessions for enhancement. Also, test various design versions of the landing page, to get an understanding of the one that performs better. A/B testing and improvement of your landing page ensure you receive better performance from your traffic and ad costs.
Today, people are consuming information through video. According to Cisco, 80% of global internet traffic will be from video. Also, YouTube is ranked second after Google as the most popular search engine. Therefore, a sales video is one way of directing people down the sales funnel. Besides that, a video will make your landing page be ranked on YouTube. Further, a sales video is short. A good-performing video runs from 30 seconds to 2minutes. However, the sales video should instantly get the attention of viewers, have a brief explanation that entails everything in an orderly manner. Also, it should have the same elements as your landing page. These are:
Among the major mistakes that many product websites make is packing so much in their landing pages. Although they present a lot of products to visitors, it’s not only overwhelming but also confusing. Always remember that your visitors will easily navigate and end up converting if the design of your landing page is simpler.
The best design of a landing page keeps all elements in a single page. Your chances of losing visitors are high if you require them to click off a page to get some information. Likewise, all your elements should have a logical flow that ensures your visitors move towards your CTA, and eventually achieve the set goal. Here is what you need to do:
Advantages of an effective landing page Besides increased conversions, an effective landing page offers some other benefits. These include:
A high converting landing page functions like a portal of moving visitors to the sales funnel more effectively. Instead of people coming across your CTA on your sites’ homepage, they find it on your landing page. As a result, they go ahead to join, buy, sign up, or subscribe.
The design of landing pages targets a particular set of keywords for search. Also, they get promoted via Google AdWords, as well as other paid marketing methods. In turn, the landing page is get ranked higher on search engines. The result is that your sale, promotion, or product is presented to people searching related topics.
The primary focus of a landing page is one sale, promotion, or product. Thus, unlike your website that has many products, a landing page passes a single message to the people. This is good because:
Conclusion Among the best tools for increasing your marketing efforts is a high converting landing page. So, you should give it the best. The initial step of incorporating it on your business growth plan is defining the goal you want to achieve. After that, create content that will attract your target audience. Always keep in mind that a higher converting landing page goes beyond attractive design.
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