What does a digital marketing agency do? |
Posted: August 10, 2020 |
Introduction Digital is now part of our daily life. Every day we spend several hours on our screens. It is a major change in our society, from the simple use of a smartphone to the use of Big Data; the rise of new technologies has changed the way of doing business in recent decades. The stake of tomorrow for the company will be to ensure its digital transformation, often a source of apprehension and questions. To achieve this, digital marketing agencies ensure a successful and smooth transition for companies. By definition, a digital agency supports its clients from start to finish, that is to say from the raising of needs to digital solutions. These solutions can be multiple, from the creation of a website, to the development of a mobile application through the deployment of Google Ads campaigns, the agency must be able to offer a broad and tailor-made strategy. To successfully cover all these solutions, the agency must bring together a set of versatile and competent employees in several areas: design, development, community management, SEO, etc. Definition of digital marketing Marketing has evolved a lot, moving from an out marketing strategy to an inbound marketing strategy. Developments in line with new consumption habits, e-commerce, price comparison… so many changes that have led companies to reinvent themselves. Because the consumer has become someone volatile, demanding and connected, bringing new constraints to companies. Today digital marketing has become an important issue for companies wishing to renew. Digital marketing encompasses a set of practices aimed at promoting the company, generating leads and retaining customers. Digital media such as the website, social media, SEO, inbound marketing, data, local marketing and various emailing campaigns… are used to implement this digital strategy. Digital marketing intervenes in all sectors of activity and uses a set of levers. It can confer real advantages on companies, not only to create a relationship of proximity and trust but also to probe the demands of consumers. Digital marketing gives companies the opportunity to control their costs while carrying out more interesting and profitable actions. Opening up to a growing market, digital is aimed at a large clientele, at any time. Companies looking for visibility on social media or on search engines have every interest in moving towards a digitalization process. Understanding digital is now vital. Why go through a digital marketing agency? Digital is the new point of contact for customer relations , many levers exist to activate its presence on the internet. However, developing an effective and sustainable digital strategy requires a set of skills. For real results, the need to call on a specialized marketing agency is essential. Like any business, your goal is to increase your sales. This requires an increase in your sales on the Internet and to do so, it is a set of levers that will have to be activated; start by increasing your visibility on the web. To increase your presence on the Internet is to use all possible channels. To do so, a marketing agency will help you on several levels: Know your target and your buyers personas : Really knowing your target is the start of a visibility strategy. Likewise, developing your buyers personas is an important step in offering the best possible offer and developing an effective strategy. A buyer persona is the fictitious representation of your ideal customer based on a set of biographical, demographic or even psychological information. Thanks to the representation of your ideal client or perfect client, all your marketing campaigns will have to take this profile into account in order to achieve precise targeting. There is no point in reaching millions of people, we prefer to focus on your real potential customers! Do an audit of your current situation : Now is the time to take stock, a digital marketing agency will help you assess your positive points and areas for improvement. Identifying your gaps is a first step in a strategy process because they will constitute real growth levers. So if you suffer from a weak content strategy, the agency will help you generate qualitative and relevant content , thus promoting traffic and notoriety. Establish a strategy and an action plan : Thanks to the audit, the agency will be able to create a tailor-made strategy for you to achieve your objectives. Implementation of a content strategy, campaigns, reporting ... All these steps will allow you to be more visible on the internet, generate leads, develop notoriety or even strengthen loyalty. It is this set that will form a virtuous circle and increase your turnover. One of the great advantages of digital marketing is that everything is absolutely traceable. It is therefore important to choose an agency that will be able to show you visible and measurable results. If you're wondering about your return on investment, this is one topic we'll cover. Using a web marketing agency also ensures you increase your return on investment. To do so, an agency makes sure to offer you a winning approach. Develop a precise strategic plan: The return on investment of your marketing budget is essentially based on the definition of clear objectives. Knowing how to anticipate potential risks and implement preventive measures are actions that avoid unpleasant surprises. Measure beyond "likes" and "shares”: A marketing agency can never repeat it enough; we can no longer be satisfied with counting “likes” and “shares” on social media to measure the effectiveness of a strategy. You have to have precise figures and concrete facts in order to be able to do a relevant analysis. To do so, it is thanks to key performance indicators that this is measurable: number of leads generated, traffic, conversion rate… there are a multitude of them. Know how to optimize your SEO : According to the HubSpot Inbound Marketing report, SEO tops the list of business concerns in 2019. Although many businesses find SEO easy to implement or requires no investment financial, it turns out to be more complex than it looks and requires a lot of time and internal resources. To hope for a return on investment from SEO, several rules must be known to respond to the Google algorithm; an agency can lighten this task for you or provide support. Have recourse to marketing automation: At a time when digital marketing is leading its revolution, marketing automation is proving to be the technique in vogue. An often overlooked technique of the future used by some web marketing agencies, this allows you to save significant time on the conversion process. To name just one number, companies that use it get a 200% higher conversion rate. (Source: Oracle) Landing page optimization : Yet another element that will increase your return on investment, the landing page. The stakes are high, converting a visitor into a prospect. To build landing pages that trigger levers of persuasion, a digital agency is an ideal solution. A landing page, understand the landing page in Auckland , is the key page in your transformation. Visitors must find the strengths of your solution there to be convinced of your solution and fill out a contact form. Use paid campaigns Unlike natural referencing, Google Ads campaigns offer immediate results and cost control in real time. In order to increase your return on investment, it will be essential to carry out this operation on impactful keywords and to set up a regular analysis of the results. You will understand that having recourse to a digital marketing agency, an expert in inbound marketing, will make your job easier. A digital strategy takes a long time to set up and requires real know-how, delegating this task will allow you to refocus on your core business. The services that a digital marketing agency can offer Defining needs is the most important step in setting up your digital marketing strategy. Do not hesitate to linger to define priorities. An external agency can assist you in this process. She will be able to give you the right techniques and see your weaknesses. Generate leads In the B2B sector, the purchasing process is more complex and above all longer. This is why your goal is often lead generation (creation of a contact sheet), lead generation. It is like collecting information about a potential customer. This information will allow the company to get in touch with him and offer him the most personalized offer possible. To generate potential customers, we must therefore succeed in obtaining information about them that will allow us to contact them subsequently. Most of the time, this involves creating a landing page with content made available to the customer (brochure, white paper, etc.) available in exchange for an e-mail address, for example. We can also generate it via other tools of our content strategy: blogs, newsletters, social networks, SEO / SEM ... But remember that the goal of this step is to obtain information on the visitor: a phone or one more e-mail address. The implementation of conversion tools is therefore a very important element of the marketing strategy and this also involves quality in the content offered, but also in the form (video, photos, computer graphics, white paper, blog article …). Your content must be appropriate to your target and send them the right message at the right time. Hence the interest in the development of personas buyer as seen previously. Read also: What is digital marketing? But what to do with all this information? You will have to, if it is not already done pass on a data management system also called CRM. This tool can be set up by your marketing agency, it will allow you to create a database by collecting information. This will prove particularly useful in the development of an e-mailing campaign among others. Marketing automation has become the new solution that facilitates and optimizes contact tracking. Algorithms exist and make it possible to determine when is the most favorable time to automatically send a personalized email to a prospect. Major advances that reduce the time spent manually on the various platforms. A specialized agency will allow you to manage the marketing processes related to your website and your social networks. This marketing is based on the behavior of Internet users to send them targeted messages. How to set up lead nurturing? Closely linked to lead generation, lead nurturing involves feeding potential customers relevant information. The goal is to maintain their curiosity and their desire for a brand to the point of pushing them to the act of purchasing once they reach maturity. It is thanks to marketing automation that it is possible to significantly increase the conversion of a prospect into a customer. An inbound agency can allow you to set up this automated digital strategy. Implementation of an SEO / SEA natural referencing strategy At the heart of an inbound strategy, natural referencing holds a very important place in it. Google, Bing or even Yahoo, the majority of Internet traffic comes from these search engines. Setting up a paid referencing campaign via Google Adwords can be very expensive and requires many skills. However, a web marketing agency can help you run profitable campaigns and choose the right keywords. Another alternative exists, interesting from an economic point of view but long to set up: natural referencing. It is based on SEO optimization on the website. A content strategy work must then be put in place. But then again, it is easy to make mistakes and quickly get discouraged, a digital marketing agency can help you. From a marketing point of view, the most relevant is to conduct both SEA campaigns but also SEO optimization with dedicated tools such as content creation. What is Outbound Marketing? In marketing, there are two great schools: inbound and outbound. One is the most classic, it is the most "brutal" way and the other is the future. If you are part of the outbound, it is high time to head to an inbound marketing agency to open up to new possibilities. So what is outbound marketing ? This is the so-called traditional form of marketing, this technique is running out of steam. It uses intrusive and repetitive advertising such as media and non-media campaigns. A growing effect of weariness is gaining consumers, overwhelmed with daily advertising, the impact of which tends to diminish more and more. An agency specializing in inbound marketing will offer you the keys you need to transform your communication to be more in line with current consumer behavior. The advent of inbound marketing has developed in this context and is now used in all marketing strategies. Basically, inbound marketing is about attracting and selling a product / service in a smoother way. You will try to answer his questions and offer him quality content to make him interested in you. Once this step is taken, the prospect knows you, it is time to work on it with your salespeople. But it does not stop there since inbound takes into account customer loyalty thanks to digital tools, the balance of power is then reversed. Creation of a website The central point of digital marketing is the website. It is necessary or rather fundamental to have one that can be adapted to all your devices (mobile, tablet) and with optimized SEO. The site is the foundation of the web presence and is the showcase of a company, it will reflect the image and values ??of this one. You then understand the importance that a website represents, it should not be neglected! To get a professional website, unless you are a web developer, you will have no choice but to entrust its creation or redesign to an agency that has development skills. All you need to do is set out a set of specifications for your website to come to life and bring real added value to your business, it will be the anchor point for your now digital-oriented communication. How is the Madmania inbound marketing agency different? A digital marketing agency focused on results Entrusting digital marketing missions to an employee means taking the risk of obtaining deleterious work without results and therefore losing money. By choosing to work with Madmaniaus, it means investing in a collaboration with a guaranteed return on investment. The Madmaniaus agency is above all concrete and real; a commitment oriented towards real results to allow you to reach your objectives. We love to discover new markets and apply our expertise in helping our clients generate new business opportunities and grow their businesses through digital. For us, it is about putting in place efficient growth strategies that transform your internet presence into a real source of customer acquisition. We achieve your business goals by analyzing the context of your business, understanding your prospects, and putting in place the right levers to develop your growth. A partner relationship You excel in your core business, we excel in ours, together it is a relationship of trust that we will build to make your digital transition a success. Working with us means allowing you to have a fresh outlook on your business and allowing you to take a step back to implement new strategies. Beyond the expertise of our employees, Madmania is a Hubspot partner agency and is Diamond certified. Guarantee of excellence, Hubspot is the founding platform of inbound marketing, world leader, it is an all-in-one marketing software. A true reference in the marketing world, Hubspot integrates all the digital and marketing tools for the implementation and reporting of inbound marketing campaigns. Thanks to this partnership, we offer our clients the best platform on the market to manage their strategy in the best possible way! Expertise focused on growth We do not present ourselves as a simple agency but as an extension to your team. Just as we are not trying to set up a one-off strategy, but a sustainable strategy that will ensure your business over the long term. Our expertise finds its source in white label digital agency: our skills are multiple, from web writing, to data analytics through web development, we are able to intervene at all levels within your company. Digital marketing must be seen as a whole and every link in the company must feel concerned. Thanks to Madmaniaus, your company will be able to make this change smoothly and integrate a new approach in all your sectors combined. Much more than the simple contribution of digital marketing skills, Madmania allows you to train and optimize the organization of your sales forces. This is called the Sales Enablement . This will improve the efficiency of your sales teams by giving them the right tools inherent in the marketing function. Because yes, marketing must also analyze the behavior of buyers and thus give the right ammunition to salespeople in order to adapt their strategies. At Madmania, we offer a full range of web marketing services : Inbound marketing With an Inbound Marketing strategy, you reverse the balance of power. Thanks to relevant and adapted content creation, we attract prospects directly to you. Traffic acquisition Capitalize on your website to make it a real acquisition lever. Much more than a simple showcase, our goal is to attract qualified visitors. B2B Lead Generation We set up very effective B2B lead generation strategies for you. We make sure to put in place all the necessary elements to convert your visitors into qualified prospects. Turning leads into customers We familiarize you with Inbound Sales in order to give your sales teams the opportunity to sell more efficiently and quickly. Website We create a tailor-made website that looks like you, in line with your values ??and make it a real engine of growth. We see the website as a generator of opportunities to be exploited. Through these five services, we deploy the latest marketing techniques, namely the development of an SEO strategy, marketing automation, content marketing, conversion tools or even data growth driven. Tools of the future mastered by an experienced and passionate team to ensure you grow on the Internet! Conclusion Because sales methods have changed profoundly in recent years, a digital agency has become an opportunity to understand the challenges of tomorrow; challenges focused on digitalization. The importance of having recourse to suitable tools and content is growing, hence the arrival of agencies specializing in digital transition like Madmaniaus. A partner relationship You excel in your core business, we excel in ours, together it is a relationship of trust that we will build to make your digital transition a success. Working with us means allowing you to have a fresh outlook on your business and allowing you to take a step back to implement new strategies. Beyond the expertise of our employees, Madmania is a Hubspot partner agency and is Diamond certified. Guarantee of excellence, Hubspot is the founding platform of inbound marketing, world leader, it is an all-in-one marketing software. A true reference in the marketing world, Hubspot integrates all the digital and marketing tools for the implementation and reporting of inbound marketing campaigns. Thanks to this partnership, we offer our clients the best platform on the market to manage their strategy in the best possible way! Expertise focused on growth We do not present ourselves as a simple agency but as an extension to your team. Just as we are not trying to set up a one-off strategy, but a sustainable strategy that will ensure your business over the long term. Our expertise finds its source in digital marketing : our skills are multiple, from web writing, to data analytics through web development, we are able to intervene at all levels within your company. Digital marketing must be seen as a whole and every link in the company must feel concerned. Thanks to Madmania us, your company will be able to make this change smoothly and integrate a new approach in all your sectors combined. Much more than the simple contribution of digital marketing skills, Madmania allows you to train and optimize the organization of your sales forces. This is called the Sales Enablement . This will improve the efficiency of your sales teams by giving them the right tools inherent in the marketing function. Because yes, marketing must also analyze the behavior of buyers and thus give the right ammunition to salespeople in order to adapt their strategies. At Madmania, we offer a full range of web marketing services : Inbound marketing With an Inbound Marketing strategy, you reverse the balance of power. Thanks to relevant and adapted content creation, we attract prospects directly to you. Traffic acquisition Capitalize on your website to make it a real acquisition lever. Much more than a simple showcase, our goal is to attract qualified visitors. B2B Lead Generation We set up very effective B2B lead generation strategies for you. We make sure to put in place all the necessary elements to convert your visitors into qualified prospects. Turning leads into customers We familiarize you with Inbound Sales in order to give your sales teams the opportunity to sell more efficiently and quickly. Website We create a tailor-made website that looks like you, in line with your values ??and make it a real engine of growth. We see the website as a generator of opportunities to be exploited. Through these five services, we deploy the latest marketing techniques, namely the development of an search engine optimization agency, marketing automation, content marketing, conversion tools or even data growth driven. Tools of the future mastered by an experienced and passionate team to ensure you grow on the Internet! Conclusion Because sales methods have changed profoundly in recent years, a digital agency has become an opportunity to understand the challenges of tomorrow; challenges focused on digitalization. The importance of having recourse to suitable tools and content is growing, hence the arrival of agencies specializing in digital transition like Madmaniaus.
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