Best Customer Engagement Tips of 2017 |
Posted: September 27, 2017 |
Consumers need more than a good product. They need a satisfactory customer experience. That can create problems for entrepreneurs who might be introverted or just not good at dealing with people. But there are a few ways for you to improve your customer engagement. Using Social MediaSome entrepreneurs may overlook social media because they think that it is just about socializing. But it is actually a medium between businesses and their customers. Many platforms have specific functions designed just for entrepreneurs who want to reach their target audience. Email MarketingIt can definitely take awhile to build up an email marketing list. But it is a great way to keep a direct line to your customers in the event that something happens to your social media accounts. They also do not cost too much. You might have to pay a premium to send out emails in bulk, but it will not be too daunting. It is a worthy investment because managed email marketing has a return on investment that is usually substantial. Customer Loyalty ProgramsConsumers like getting special deals that others are missing out on. Customer loyalty programs will typically offer these deals to frequent or returning customers. An example would be a pizza parlor giving away a free pizza after somebody buys ten. Support Your CustomersThe great thing about social media is that you can see what your customers are up to. If they start a GoFundMe account to help pay for a veterinarian bill, share it on your page. So long as their campaigns are not controversial, you could support pretty much anything that they do. Respond To Emails PersonallySomething frustrating is when you send a detailed email with specific nuances and the other party replies with some copy/paste document based on a few keywords. While you can incorporate some recycled material, you should read their email carefully and respond directly to their concerns. Make Interesting VideosYouTube and Facebook actually make it really easy to upload a video and even to go live. Videos are a good option because they help your customers to get to know you on a more personal level. Also, people generally prefer watching videos to reading. But that does not mean that you cannot have real content. Teach your audience specific and useful information about your industry. Tell Your StoryPeople love the story of the underdog. If you were raised in a poor family and clawed your way to the top, people want to hear about that. It proves that there is hope even in a seemingly hopeless situation. That sort of narrative will also highlight the human element of your business. Also, narratives can be useful on a smaller scale. If you are writing blog posts, use your personal stories to emphasize the points that you are making. People want to know how data applies in the real world. Create A ForumThis is another reason that Facebook and Google+ will be useful. They provide easy outlets to create high-quality discussion groups. Starting a discussion group will strengthen your brand, establish your expertise and get people talking about your products. Easy Phone SystemsA major irritation that consumers have with big companies is that they can never get through to talk to a human being. The automated system may be useful for basic requests, but sometimes consumer needs are too detailed. Ensure that there is a clearly accessible path for callers to get through to a human being, or consumers will think that you do not care about their concerns. Also, you should have enough people on the phone lines that people will not have to be on hold for long. With the advent of the internet has come a host of ways for you to relate with your customers. You should take advantage of them to develop deep and meaningful bonds.
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